Tarte Review - Is Shape Tape up to the Hype?

I'm the first to admit that I am a far cry from being a beauty expert. To be completely honest I'm barely competent. But that doesn't mean I don't try.

As I've alluded to in a previous post, I've decided to only buy cruelty-free and vegan beauty products from now on, and with my favourite concealer nearly finished I thought I'd try a cult beauty favourite:

Tarte Shape Tape. I've been using it for a couple of weeks, so I think I can give an informed opinion now!

tarte shape tape and a mermaid makeup brush

Tarte Shape Tape - Fair Beige - £21

The reviews promised that this product would give me flawless coverage while being budge-proof. My main issue is a combination of deep, dark under-eye circles and watery eyes, so other concealers I've used have ended up getting wrecked by tear tracks. I'm also super pale with cool undertones, so finding a colour match can be a bit of a pain - I even use lightening drops in my foundation to get it light enough.

I must admit, I'm impressed with how Shape Tape dealt with all of my issues. I was worried about the colour match because I was buying it online without ever being able to see it in person, but Fair Beige is spot on.

The formula is very creamy and the pigment/colouration is very densely packed, so you get a lot of bang for your buck. It covered my purple under-eyes with no trouble at all, as well as patchy redness elsewhere on my face.

It's also held up to teary eyes, sweaty skin, rain and wind better than any other concealer I've tried. It even coped with my heavy-handed application of foundation over the top and blended nicely.

The real test was putting it on at 8pm on Tuesday night, sleeping in it for an hour, taking a 2 hour flight to France and not removing it until 9pm on Wednesday evening, with the only sign of wear or fading being a few dry patches on my chin. In fairness, that could just as easily have been my foundation, rather than the concealer anyway. Bravo, Shape Tape.

So what are the cons? Well, £21 plus postage and customs charges is a prohibitive amount of money for a lot of people, especially as prices for stick concealers start at around £1. But in this case I do feel like you get what you pay for. I've also found out that, while Tarte used to be Leaping Bunny certified, and Tarte products themselves aren't tested on animals, they are now owned by a parent company that sells other brands in China. I'm still on the fence about whether I want to support CF brands from non-CF parent companies, so I don't know if I'll be repurchasing on moral grounds. And finally, while the range caters brilliantly to pale girls like myself, it only really has two shades in the deep/dark range, which really isn't good enough, especially now we have incredible ranges like Fenty to show other beauty brands how it's done.

As I was already ordering from Tarte, I decided to take a look at their liquid eyeliners as my trusty Maybelline felt tip liner is on its last legs. I ended up ordering the Pretty and Purrrfect Eye Set which has a liquid liner, a retractible pencil liner and a travel-sized mascara so I could give three products a go. This three-pack was only £17, which was the same price as the liquid liner on its own, so I figured it was worth a whirl.

tarte sex kitten eyeliner

The liquid liner is brilliant and the packaging is adorable, but it looks like it's gone from the website, so I don't know if I'll be able to re-order it in the future.

tarte sex kitten pencil liner and tarteist mascara

The pencil liner is nothing to write home about and definitely didn't hold up against my watery eyes, but I'll keep using it because, you know, waste not want not. The mascara is actually very good, but again I can't say for sure that I'll re-order purely because of the whole parent company issue.

Have you tried Tarte cosmetics? What do you make of it? Let me know!

(I bought and paid for these products myself. This is not an ad or sponsored post.)